Example: Food in a Minute – 20 Sunbeam toasters must be won #email

  • 0
  • May 3, 2010

Excellent example of how to introduce a new product and competition.

Why it works

– Personalised
– On topic for what I signed up for
– Adding value to my subscription to the Food in a Minute list
– Sent from the same email address
– Sent from the same person

Not only is Lisa telling me a new way to eat my baked beans and spaghetti with a free recipe and a Watties product I get to go into a draw. Doing that might update my details as well in a subtle way.

This also works because even though it is a Watties ad it is not to far removed from the usual recipe email I receive.


———- Forwarded message ———-
From: Food in a Minute <fiam@heinz.co.nz>
Date: 3 May 2010 14:00
Subject: Food in a Minute – 20 Sunbeam toasters must be won
To: Glenn Edley <glenn@spikemail.co.nz>

If you have problems viewing this email, view the competition here.

Food in a Minute

Dear Glenn,

Fancy a special way to have your Baked Beans or Spaghetti with toast? Then try these Toastie Egg Pots, they're a new spin on an old favourite.

Simply take Wattie's® Spaghetti or Baked Beans, combine with their Perfect Partner™, Nature's Fresh® White or Multigrain bread, add an egg, pop them in the oven, and there you have it! Deliciously different Toastie Egg Pots. They're fun to make, and a real treat for everyone. For the full recipe, click here.

While you're at it, wouldn't you love to win one of these top of the range Sunbeam Cafe Series toasters too? We have 20 to give away free to Food in a Minute® members – just click on the link and answer a simple question to go into the draw. Baked Bean or Spaghetti Toastie Egg Pots, a fun twist on an old favourite.

Lisa Loveday
Editor – Food in a Minute

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