S.I. Hayakawa said – Notice the difference between what happens when a man says to himself, “I have failed three times,” and what happens when he says, “I am a failure.”
Say these two lines to yourself right now. … Did you notice a difference in your posture and facial expression. It is quite marked. So why would you say negative things like this to yourself?
We do though and even though The Secret and other such books, movies etc, might make this kind of self talk seem a bit airy fairy. This simple example shows there is something in it. You are not a failure, you have failed three times and have a lot more attempts in you yet.
Have a great weekend and I pass on the parachute joke.